Did You Forget to Answer My Email or Were You Just Being Rude?

Netiquette word cloud with abstract backgroundWe’re all swamped with emails, but do you routinely ignore your business correspondence? Am I not important enough for you to respond in a timely manner, or do you just treat everyone rudely?

What’s Timely?

If you’re in the client service business, then it’s advisable to establish the ground rules for emails. Discuss an acceptable time frame with your client. A fairly common guideline is to answer by end of day. But suppose you’re working on a crisis. …Read more…

Don’t Forget to Wear Your Socks

Don’t laugh. This happened to a client not too long ago. Business, Mann, am Arbeitsplatz 17He’s a very busy CEO, who was so tired that he showed up at a morning press conference in a suit and tie but without socks. It was a tell tale sign that he had mentally checked out because of exhaustion. He wasn’t conscious of what he was doing. …Read more…

Projecting Your Personal Brand

Have you ever asked yourself:Personal Branding Concept what is it about me that would make an audience want to attend my presentation or motivate a reporter to seek me out for an interview?

We all like to think that we’re experts in our subject areas. But no doubt a web search would uncover many other highly qualified people in your field. Conference organizers and reporters are searching the web for experts who can …Read more…

Since When Do All Women Have to Dress Like Penguins at BIO?

BIO International convention don't dress like a penguinImagine yourself at BIO, the largest biotech convention in the world and 7,500 penguins walk in. That would be the effect if the women attending the event in San Diego followed the advice of Forbes fashion columnist, Kristina Moore.

She suggests wearing combinations of a white dress or blouse with a black blazer and black skirt and flats or sandals with three-inch heels for evening.

We know that New Yorkers are teased about wearing so much black, but even we like to wear a bright blazer with our black pants. We attended a social media presentation last week at NYU’s Center for Publishing and were pleased to see that 90% of the women attendees were in bright colored dresses with sweaters. They were poised professionals and there was not a penguin in the group! …Read more…